Types and Styles of Pens

The ever-present pen has advanced tremendously from the basic quill to a popular and stylish device. These durable items are created to last - or to be disposed of. Look around these days, and you will see an impressive assortment of types and styles of pens in just about every facet of your life.

Companies are using pens as part of their marketing strategy more than ever before. People have come to realize that pens are a constant necessity in everyone's life. Taking advantage of this popularity makes good business sense. Not just because of this, but when looking at the bottom line, as well.

Pens come in a boggling array of colors, shapes, styles, quality and price ranges. Some pens are wildly popular, while others are enduring classics. Your business will likely reap large benefits by adding promotional pens to the advertising budget. Below is a list of a few popular styles of pens.

Stick pens are one of the most common style of pen. Cheap and disposable, this type of pen is often seen with a logo as a promotional item.

Retractable pens (also called click pens) are the quintessential writing instrument. The nib remains hidden until a switch on the pen is 'clicked.' There is such a variety of retractable pens to please nearly everyone's taste and requirements.

Twist pens are similar to retractable styles in that the nib remains hidden until needed. The two halves of the pen are twisted, which extends the nib out for writing. Both twist and retractable pens are great for carrying in a shirt pocket or anywhere one wants to avoid ink stains.

Rollerball pens are popular because they roll smoothly along the paper. The ink used in these popular pens is usually a gel-based ink. Some of these pens have erasable ink - handy for crossword puzzles or where using a pencil just won't do.

Easy grip pens are easier to hold on to, which makes for more comfortable writing. These soft pens are the choice for people who have arthritis or other condition that makes it difficult or uncomfortable to write. These brightly colored pens have a piece of soft rubber or latex wrapped around the barrel where the pen is held, which aids the writer's comfort.

For trade shows, job fairs, fund drives or any event, promotional pens are a great way to spread the word about you and your business. Nearly anyone can use printed and customized pens as an economical part of an organization's marketing strategy.